Amazon is listening to the concerns of many parents who were worried about their kids using Alexa devices, whether it be for privacy or moral reasons such as worrying their children would have no sense of etiquette after being able to order Alexa to do something without a “please” or “thank you”. Now Amazon is offering a new line of kid friendly and pro-etiquette products that encourage children to be polite. It turns out that kids are some of the biggest fans of voice assistants, with some learning to talk to Alexa, Apple's Siri or Google's Assistant before they can form full sentences. The new products are in the Echo Dot series and will have durable candy colored cases. Amazon is also adding parental controls to the Echo, Echo Dot and Echo Plus to help limit when a child can interact with their technology.