Digital Smarts - Advertisers Spending A Billion on Digital Kid-Centric Advertising
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According to Adweek, advertisers will be putting more than $1 billion in the global market for child-centric ads. Privacy concerns have been voiced because of the data collected on the youngest users, even with laws on the books against such collection. Video-on-demand platforms like YouTube Kids and social media are big draws for media buyers targeting digitally-savvy children.